Steve Dobe

Based in Brisbane, Australia, I founded webTend to bring senior-level IT expertise to small-to-medium businesses that need it most — without the cost and overhead of large consulting firms.

Over a 30-year career in Information Technology, I've worked across retail, manufacturing, supply chain and logistics, and information services. I specialise in enterprise ERP implementations — particularly NetSuite — and have delivered complex, multi-system programmes for businesses ranging from national retailers to Australian manufacturers.

What sets my approach apart is that I've never stopped being technical. Alongside the project management and leadership work, I've remained active in software development — building and maintaining production web applications. That combination of business acumen and genuine technical depth is rare, and it's what makes the difference when you're working through a complex problem.

webTend is deliberately boutique. Every engagement gets my direct attention. I don't send juniors. I show up, get to know your business, and stay to see it through.